Have A Limited Budget To Purchase Radio Ads In Santa Clarita?
Purchasing radio ads in Santa Clarita is an easy process and extremely cost efficient. Advertisers are surprised when they learn how cheap a :30 second prime-time radio commercial can cost in Santa Clarita.
As clarified on the RAB (Radio Advertising Bureau) website.
“Radio works because it sells. Nothing stands above radio as the medium that drives the audience,” that quote comes from Jack Myers, Founder of Media Village.
One of radio’s strongest assets is it’s extremely targeted. The Santa Clarita Valley has only one commercial radio station, KHTS AM-1220 and simulcast on 98.1FM. Both signals are hyperlocal, broadcasting important information for Santa Clarita. Listeners stay in touch with our valley by listening to KHTS.
The radio station also has a very robust website. Hometownstation.com is the most visited website in Santa Clarita, providing 24/7 local news.
Nothing is better targeted than radio. Two-thirds of KHTS’s audience listens to the station in their cars. Many moms tune in while they’re driving their kids around town; school, sports practice, and many other extra-curricular events. They’re capturing KHTS in 20-minute blocks, many times per day. Along with being entertained, they’re informed about the latest weather, news, and traffic.
The daily commuter is also a large segment of KHTS’s audience. In the morning our freeways are jammed heading south. The reverse is true in the afternoon as commuters make their way home.
KHTS owner Jeri Seratti Goldman states, “Our many digital platforms and broadcast over the airwaves are vital for our sponsors. Along with building websites for Santa Clarita clients, we improve their social media. We deliver customers to our sponsors through the variety of adverting funnels we created, all targeted toward adults in Santa Clarita.”
The largest weekend event in our valley is also a product of KHTS. The annual KHTS Home & Garden Show takes place every last weekend in April in the center of Santa Clarita at Central Park. More tan 20,000 Santa Clarita homeowners visit the show each year. Over 450 local exhibiters share their expertise with visitors.
KHTS is an extremely intimate, one-on-one connection. It’s unique.
Turning again to the RAB website, “88% of GenXer’s agree one of radio’s primary advantages is its local feel,”
A tremendous amount of radio listening is done while driving. The RAB states, radio reaches 87% Adults who had five paid auto repair/services. 92% of Hispanics who plan to pay $25,000.00-$30,000.00 on a new or leased vehicle have recently tuned into radio. The medium also is successful with the Black audience, reaching 89% Blacks who plan to buy a new/used/leased SUV.
The number one way to communicate with a very focused audience is radio. KHTS targets adults in the Santa Clarita Valley. The station’s audience are very involved in Santa Clarita. They want to stay informed about their community. By staying so focused KHTS allows their advertisers to be frugal with their marketing budget.